Kiehl’s Since 1851 partnered with artist Andrew Bannecker to create limited-edition product collections for their 2018 holiday campaign.

We developed a three-part, three-month-long campaign to build excitement, promote gifting, and drive customers to their local Kiehl’s store. The campaign brought to life Banneckers whimsical cast of characters through a series of social assets; including gifs, stills, and animated key visuals.

The campaign drove a 17% increase in sales.