JLO BEAUTY
The team at JLO Beauty approached us to help them formulate a strategic and creative roadmap for the launch of their skincare brand.
In a three-phase campaign, our team collaborated to develop a comprehensive, cross-channel strategy with a core focus on Paid Social. We created Brand Pillars that defined a messaging hierarchy across the acquisition funnel and implemented an A/B testing plan to guide optimization.
Through the creative process we developed a cohesive brand toolkit for video including art direction, design, and typography.
We delivered a suite of video assets that included: a Brand Film, Paid Social Videos, Organic Social Campaigns, and a CGI film focused on the product formula.
JLO BEAUTY
JLO BEAUTY |
Brand Launch
The team at JLO Beauty approached us to help them formulate a strategic and creative roadmap for the launch of their skincare brand.
In a three-phase campaign, our team collaborated to develop a comprehensive, cross-channel strategy with a core focus on Paid Social. We created Brand Pillars that defined a messaging hierarchy across the acquisition funnel and implemented an A/B testing plan to guide optimization.
Through the creative process we developed a cohesive brand toolkit for video including art direction, design, and typography.
We delivered a suite of video assets that included: a Brand Film, Paid Social Videos, Organic Social Campaigns, and a CGI film focused on the product formula.