LUX RESORTS AND HOTELS

Global Content Program

LUX* Resorts and Hotels is a collection of six luxury boutique hotels, expanding rapidly to exotic destinations across the globe. The brand promises a lighter and brighter stay. Guests can expect their holiday to be filled with fresh experiences and playful surprises. At LUX* every moment matters, their unique brand programs allow guests to indulge and experience something unexpected.

LUX RESORTS AND HOTELS

Global Content Program

LUX* Resorts and Hotels is a collection of six luxury boutique hotels, expanding rapidly to exotic destinations across the globe. The brand promises a lighter and brighter stay. Guests can expect their holiday to be filled with fresh experiences and playful surprises. At LUX* every moment matters, their unique brand programs allow guests to indulge and experience something unexpected.

The Problem

LUX approached us because they were experiencing a disconnect between their brand experience and their video storytelling. The content did not reflect the playful and luxurious hotel experience. It lacked a playful, curious spirit. They needed to elevate the viewing experience to drive bookings and bring awareness as the brand expands to new destinations around the world.

The Problem

LUX approached us because they were experiencing a disconnect between their brand experience and their video storytelling. The content did not reflect the playful and luxurious hotel experience. It lacked a playful, curious spirit. They needed to elevate the viewing experience to drive bookings and bring awareness as the brand expands to new destinations around the world.

The Problem

LUX approached us because they were experiencing a disconnect between their brand experience and their video storytelling. The content did not reflect the playful and luxurious hotel experience. It lacked a playful, curious spirit. They needed to elevate the viewing experience to drive bookings and bring awareness as the brand expands to new destinations around the world.

Content Strategy And Programming

Through a content strategy phase we helped restructure their content ecosystem for smarter segmentation and a more creative expression of offerings. We looked at the different brand programs and pillars to identify distinct story points and opportunities.

We created a range of new story formats and a mix of modular templates and originals to deliver a cohesive experience as the brand expands to new destinations.

We then programmed a dynamic flow of stories that include brand programs and promotions, property and destination features, experience-based highlights and personal guest perspectives.

Content Strategy And Programming

Through a content strategy phase we helped restructure their content ecosystem for smarter segmentation and a more creative expression of offerings. We looked at the different brand programs and pillars to identify distinct story points and opportunities.

We created a range of new story formats and a mix of modular templates and originals to deliver a cohesive experience as the brand expands to new destinations.

We then programmed a dynamic flow of stories that include brand programs and promotions, property and destination features, experience-based highlights and personal guest perspectives.

Content Strategy And Programming

Through a content strategy phase we helped restructure their content ecosystem for smarter segmentation and a more creative expression of offerings. We looked at the different brand programs and pillars to identify distinct story points and opportunities.

We created a range of new story formats and a mix of modular templates and originals to deliver a cohesive experience as the brand expands to new destinations.

We then programmed a dynamic flow of stories that include brand programs and promotions, property and destination features, experience-based highlights and personal guest perspectives.