Movado approached us to help them formulate a strategic and creative roadmap for their social media presence. Rulebreakers since 1881, Movado is synonymous with design, innovation and craftmanship. The brand was looking to re-establish these values through a social lens whilst creating a cohesive global voice.

Looking into their rich heritage we discovered consistent links to Modernism – from Bauhaus and Permanent Museum Collections to Artist Collaborations. We developed a scalable and generative evergreen strategy that celebrates different elements of the brands DNA. The strategy supports different creative expressions and engagement tactics for seasonal, always-on and product launch campaigns.

The strategy was launched with a multi-channel holiday campaign for their organic and paid channels. We developed new devices for storytelling, established a new lens for art direction, and provided concepts for influencer and consumer engagement.